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đđđ Unlock Growth Mode: Must-Have AI Tools for Smart Scaling
Go Beyond the Basics | Growth Starts Here | Smarter Moves, Bigger Wins
Scott Hall
August 12, 2025
In Todayâs Email:
Go Beyond the Basics
Growth Starts Here
Smarter Moves, Bigger Wins
On The Edge This Week:
Resources and News:
AI content generation is revealing a hard truthâmany small business marketing materials arenât as effective as they should be. Yet, despite the potential of these tools, most companies are still missing the mark. Outdated blogs that havenât seen new posts in years. Social media feeds stuck in a loop of overused ideas paired with uninspired stock photos. Email newsletters that feel more like instruction manuals than conversations. The problem isnât the techâitâs how it's being used. READ MORE
Unlocking Business Growth with AI: Tools and Tactics You Need Now
This weekâs roundup focuses on how smart businesses are leveraging AI to increase engagement, enhance brand perception, and supercharge their content strategies.
1. Brandwise: Real-Time Brand Monitoring
Brandwise is an AI-driven tool designed to keep tabs on how your brandâand your competitorsâare perceived online. By scanning social platforms, blogs, forums, and news sites, it delivers real-time alerts tied to brand sentiment and mentions.
Why You Should Care
In a digital world where public perception can shift in seconds, having immediate insights into customer conversations is essential. Brandwise helps business owners stay one step ahead of PR issues, customer dissatisfaction, or competitor trends by flagging mentions the moment they happen.
2. Potion: Personalized Video Outreach at Scale
Potion revolutionizes cold outreach by allowing users to send thousands of custom videos from just one recording. Using AI, it personalizes each video with unique names, company branding, and even tailored audio.
Why You Should Care
Most cold messages feel impersonalâbut Potion bridges the gap. Whether youâre pitching a product, booking calls, or promoting an event, this tool brings the human touch to automation, boosting response rates while saving time.
3. OpusClip: Turn Long-Form Videos into Viral Shorts
OpusClip takes your long-form video content and breaks it down into bite-sized, high-impact clips designed for short-form platforms like TikTok, Reels, and YouTube Shorts.
Why You Should Care
Creating short-form content from scratch can be a grind. OpusClip makes repurposing effortless, helping you stay consistent on social without spending hours editing. One long video becomes a weekâs worth of content in just minutes.
Real-World Impact: Jasperâs 20x ROI with AI Marketing
AI isnât just theoryâitâs transforming marketing at scale. Jasper, an AI writing platform, adopted an automated account-based marketing strategy to reach enterprise clients. Their AI-generated email and landing page campaigns yielded a 20x return on investment, bringing in 12 new enterprise customers.
The numbers speak volumes: AI-enhanced emails produced nearly 3x more opens, 11x more clicks, and 4x more replies than traditional methods. Itâs proof that automation, when done right, delivers powerful results.
Growth Hack of the Week: Instant Video Ad Scripts
Creating scroll-stopping video ads doesnât have to be a long process. Use this AI prompt to get a polished ad script in seconds:
âWrite a high-converting video ad script for a [type of business]. The goal is to get [ideal customer] to [action]. The video should be under 60 seconds, start with a hook, introduce a problem, offer a solution, and close with a CTA.â
Use the finished script for your next TikTok, Instagram, or YouTube adâand watch your engagement rise.
Looking to grow your small business online and attract more customers? Off-page SEO is a powerful strategy that can boost your visibility beyond your website. While often overlooked, these techniques are especially valuable for small businesses that may not have big marketing teams or hefty advertising budgets. With the right off-page approach, you can build authority, improve search rankings, and drive meaningful trafficâwithout breaking the bank. READ MORE
An established business offers a level of stability that new ventures simply can't match. No matter how innovative your idea or how carefully you plan with expert consultants, launching a brand-new business always comes with uncertainty. In contrast, a business with a solid history of performance brings built-in reliability, making it a safer investment with clearer expectations and fewer unknowns. READ MORE
Thatâs all for today. Donât forget to get your copy of The AIValanche!
We hope you enjoyed the latest issue of Get The Digital Edge. Be sure to check back next week for even more edge. Have a great day!
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Cheers,
Get The Digital Edge Team (and Scott)