🔓🤖💼 Unlock Efficiency: Identifying AI Automation Opportunities for Your Small Business

Let’s kick today off with a little bit of trivia!

Which breakthrough in AI, introduced by Google in 2017, significantly improved the performance of natural language processing models and led to the development of models like BERT and GPT?

Be sure to stick around until the end to find out the answer.

In Today’s Email:

• Smarter Growth Starts Here

• Expand Your Reach

• Sip & Savor

On The Edge This Week:

Resources and News:

• How Mobile Device Management Software Enhances Security

• Dell Latitude Laptop Computer 15.6

• Mindful Travel: Tips For Practicing Mindfulness While Traveling

Small Business AI Automation Process: Identifying Your AI Opportunities

Let’s be honest—tax season has long been a chaotic mix of crumpled receipts, sleepless nights, and hoping you didn’t overlook some obscure deduction. But those days are fading fast. With the rise of AI, tax preparation is no longer just manageable—it’s becoming a real competitive advantage. What was once a stressful yearly scramble is now evolving into a streamlined, strategic, year-round process. READ MORE

Boost Your Local Business Online

Ever noticed how you find local businesses these days? 

I bet you're reaching for your phone rather than flipping through that dusty yellow pages book. 

I've been helping small businesses with their online presence for years, and trust me, the online world has completely transformed how local shops connect with customers.

Make Your Website Work Harder for You

Your website is basically your 24/7 storefront. I remember visiting a local bakery's site last month that was so confusing I couldn't even find their hours.

Don't make that mistake. 

Keep it simple with your contact info front and center, clear business hours (can't tell you how many times I've been frustrated by this!), and a straightforward explanation of what you actually do. 

And please, make sure it looks good on phones—we're all scrolling while waiting in line these days.

Get Found in Local Searches

When I search for "coffee shops near me," I want to see your cafe pop up. 

Claim your Google Business Profile—it's free and incredibly effective. Then ask happy customers for reviews. We all check these before visiting somewhere new, right? 

Use location-specific keywords in your content, too. Think phrases like "best pizza in Oakville" rather than just "pizza restaurant."

Share Stuff People Actually Care About

Nobody wants to read boring promotional content. Instead, share things your community will value. 

The florist down my street posts seasonal arrangement tips that I love checking out, even when I'm not buying flowers. 

Try creating helpful guides, behind-the-scenes peeks at your business, or spotlighting your amazing customers. This content builds connection, not just sales.

Be Real on Social Media

You don't need to be on every platform—that's exhausting. 

Pick one or two where your customers hang out and be consistent. I've seen a local hardware store absolutely crush it on Instagram with simple, useful home improvement tips. 

The owner responds personally to comments, and that human touch makes all the difference. Nothing builds loyalty like feeling heard.

Stay in Touch With Email

I look forward to my favorite bookstore's monthly newsletter because they share personalized recommendations based on what I've bought before. 

Your emails should feel like getting a note from a friend who knows what you like. Keep them brief, friendly, and focused on what's valuable to the reader, not just what you want to sell.

Team Up With Local Influencers

That food blogger in your town with 5,000 devoted followers? 

They might be the perfect partner.

I've watched small cafés transform their business after a single post from a local influencer who genuinely loves their products. Look for people who align with your values, not just whoever has the most followers.

Create Irresistible Online Offers

Who doesn't love feeling like they scored a deal? Maybe it's a first-time customer discount or a loyalty program that makes me feel special. 

My local coffee shop sends a digital punch card that gives me a free drink after ten purchases, and you better believe I keep going back.

Keep an Eye on What's Working

I used to pour money into Facebook ads until I checked my analytics and realized Instagram was actually bringing in more customers for half the cost. 

Always pay attention to what's actually working for your specific business, not what everyone says you "should" be doing.

What's been your biggest challenge with marketing your business online? 

The online world keeps changing, but with some authentic effort and these straightforward strategies, your local business can definitely stand out online.

Boosting Brand Awareness With Targeted Digital Campaigns

Want to boost your brand awareness? Targeted digital campaigns are your secret weapon. In this guide, you’ll learn how to effectively reach your audience and leave a lasting impression. We’ll break down the essential elements of a successful campaign, share proven strategies to increase visibility, and highlight real-life case studies that showcase the true impact of digital marketing. READ MORE

Your Guide to Sweet and Fortified Wines

Ready to explore the rich and flavorful world of sweet and fortified wines? Join us on a delicious journey as we walk you through the essentials—introducing popular varieties, uncovering the secrets of their production, and offering tips on everything from cooking with them to proper storage and serving. Whether you're a curious beginner or a seasoned sipper, this comprehensive guide will elevate your wine experience. So pour yourself a glass, relax, and let us be your guide on this enchanting adventure. READ MORE

That’s all for today. As promised, here is the answer to our trivia question!

The Transformer architecture

We hope you enjoyed the latest issue of Get The Digital Edge. Be sure to check back next week for even more edge. Have a great day!

HOW ARE WE DOING?

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Hit reply and say hello, as we’d be happy to hear from you!

Cheers,

Get The Digital Edge Team (and Scott)