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šŸ¤–āš” The AI Advantage: Tools Transforming Marketing, Ecommerce, and Branding

AI Fundamentals for Small Business: Your No-Nonsense Starter Guide | What Are The Top Website Security Risks To Be Aware Of? | A Gourmet Guide: Cheese and Rosé Wine Pairings

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In Today’s Email:

  • AI Fundamentals for Small Business: Your No-Nonsense Starter Guide

  • What Are The Top Website Security Risks To Be Aware Of?

  • A Gourmet Guide: Cheese and RosĆ© Wine Pairings

On The Edge This Week:

Resources and News:

AI basics for small businesses aren’t nearly as complicated as they’re made out to be. Yet many people talk about them as if they’re secret concepts reserved for tech giants and startup founders with venture funding and trendy office perks. READ MORE

AI Tools Transforming Marketing, Ecommerce, and Branding

Artificial intelligence continues to accelerate what small businesses can accomplish with limited time and resources. This week’s roundup highlights three powerful AI platforms reshaping email automation, ecommerce marketing, and brand creation—plus a real-world case study from a major retailer that shows where the future is heading.

1. Encharge: Smarter Email Automation for Modern Businesses

Encharge is designed for businesses that want their email marketing to feel tailored, not templated. The platform uses AI to build dynamic email flows based on user behavior—tracking actions like sign-ups, link clicks, and trial engagement to deliver messages at exactly the right moment.

Why It Stands Out:
Instead of blasting a single message to your entire list, Encharge adjusts messaging based on what each subscriber does. This creates more relevant touchpoints, stronger engagement, and more conversions.

Who It Helps Most:
Coaches, service providers, and course creators who rely on automated nurture sequences will appreciate how easily Encharge turns one-time workflows into ongoing revenue generators.

2. Omnisend: AI-Driven Automation for Ecommerce Growth

Omnisend brings email, SMS, push notifications, and cart recovery together in one place—and enhances it with powerful automation and predictive delivery tools.

Why Ecommerce Brands Love It:
The platform syncs directly with your store, allowing you to trigger marketing messages based on customer actions, inventory changes, and shopping behavior. Everything from abandoned cart reminders to personalized product recommendations runs automatically.

Who Benefits Most:
If you sell physical products, Omnisend gives you a centralized system to automate promotions and transactional updates—no more juggling multiple apps or guessing the best time to send.

3. Lovart: Instant Brand Identity With AI

Lovart is a design platform that uses AI to generate complete brand kits from a single prompt. With one request, you can create logos, website visuals, videos, product mockups, and dozens of coordinated assets.

Why It Matters:
Instead of waiting days or weeks for design revisions, Lovart produces a full suite of branded visuals in minutes—all consistent, polished, and ready to use.

Ideal For:
Solopreneurs, creators, and agencies launching a new brand or refreshing an existing one.

AI in Action: Walmart’s New ā€œSuper Agentsā€

Walmart recently announced a major AI initiative featuring intelligent agents that streamline both customer interactions and internal operations. Their new assistant, Sparky, can help shoppers track orders, suggest products, and even recommend recipes based on items at home.

Behind the scenes, Walmart is also using AI to help suppliers, employees, and advertisers automate tasks like onboarding, reporting, and campaign management.

Why Small Businesses Should Pay Attention:
Walmart is signaling the next stage of AI adoption—autonomous systems that think, act, and optimize on their own. Even small businesses can begin applying these ideas to automate customer journeys end-to-end.

AI Growth Hack: Plan a Full Month of Content in 15 Minutes

Use this prompt to generate 30 days of content ideas instantly:

ā€œCreate 30 engaging social media content ideas for a [type of business] that include tips, customer stories, behind-the-scenes moments, product highlights, and engagement questions. Keep them under 150 words and in a friendly, expert tone.ā€

Batch-create multiple posts per day and schedule them using Metricool or Buffer.

Why It Works:
Consistent content builds trust—and AI removes the overwhelm of planning and writing everything manually.

Wrapping Up

This week’s tools highlight how AI can strengthen nearly every part of your business—from email automation and ecommerce marketing to brand design and content planning. With platforms like these, you no longer need a big team or big budget to compete effectively.

Take these tools, experiment with them, and keep refining your process. The entrepreneurs who win in the AI era aren’t the ones who work the hardest—they’re the ones who learn to delegate the busywork to smart technology.

We live in a digital-first world, and with that comes a new set of risks. Any website you visit can become a target for cybercriminals—whether through phishing schemes, identity theft, or direct hacking attempts. That’s why it’s essential to understand the most common website security threats and the steps you can take to keep your own site protected. READ MORE

Ready to dive into a new culinary adventure? READ MORE

Find customers on Roku this holiday season

Now through the end of the year is prime streaming time on Roku, with viewers spending 3.5 hours each day streaming content and shopping online. Roku Ads Manager simplifies campaign setup, lets you segment audiences, and provides real-time reporting. And, you can test creative variants and run shoppable ads to drive purchases directly on-screen.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

That’s all for today. Don’t forget to grab a copy of AIValanche!

We hope you enjoyed the latest issue of Get The Digital Edge. Be sure to check back next week for even more edge. Have a great day!

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