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🚀💡 Outperform the Giants: AI Tools Helping Small Teams Compete at Scale

AI That Levels the Playing Field | Smarter Growth With AI Tools | Practical Strategies for Business Owners

Author

Scott Hall
December 23, 2025

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In Today’s Email:

  • AI That Levels the Playing Field

  • Smarter Growth With AI Tools

  • Practical Strategies for Business Owners

On The Edge This Week:

Resources and News:

AI-powered accessibility for small business websites is no longer a nice-to-have or a box to tick. It’s a real competitive edge, and most small businesses are still overlooking it. READ MORE

AI Tools That Help Small Teams Compete at Scale

Artificial intelligence has moved beyond buzzwords and into everyday business execution. For entrepreneurs and small teams, the right AI tools can level the playing field, turning limited time and resources into serious momentum. This week’s spotlight focuses on three platforms helping businesses create better marketing, build stronger audiences, and launch campaigns faster than ever.

Turning Words Into Scalable Video Content

Video remains one of the highest-performing content formats, but production costs often keep small businesses on the sidelines. New AI-powered video platforms eliminate that barrier by converting written content into professional, presenter-led videos in dozens of languages. Without cameras, actors, or studios, business owners can transform blog posts, sales pages, or training materials into polished videos ready for websites, ads, or internal use. For lean teams, this unlocks video at a scale that was once reserved for large brands.

Building a Stronger Presence on Social Platforms

Consistency is everything when it comes to personal branding and audience growth, especially on fast-moving platforms like X. AI-driven social tools now assist with writing, scheduling, and optimizing posts based on engagement patterns. Instead of staring at a blank screen, entrepreneurs can generate threads, outreach messages, and content ideas that align with what audiences are already responding to. The result is steady visibility, stronger engagement, and more inbound opportunities without constant manual effort.

Launching Ads Without the Creative Bottleneck

Paid advertising often stalls not because of strategy, but because of creative fatigue. AI ad-generation platforms now solve this by pulling tone, visuals, and messaging directly from a business’s website and producing ready-to-run campaigns across Google, Meta, TikTok, and more. Instead of feeding endless prompts, users can quickly generate multiple ad variations, test faster, and find winning combinations without relying on agencies or large creative teams.

A Real-World Look at AI in Action

Global brands are also embracing AI at scale. One recent example comes from Unilever, which used generative AI to create digital product twins and personalized influencer content across major social platforms. The approach delivered billions of impressions and introduced products to millions of first-time buyers. The takeaway for smaller businesses is clear: scalable, personalized content is no longer exclusive to enterprise budgets.

A Simple AI Growth Strategy to Try This Week

One of the fastest ways to improve ad performance is by testing multiple messaging angles. AI makes this effortless. By prompting an AI tool to generate several variations of ad copy based on your product and audience, you can quickly deploy and let performance data guide your next move. This removes guesswork and accelerates learning.

Final Thoughts

AI isn’t about replacing effort—it’s about amplifying it. Whether you’re creating content, growing an audience, or launching campaigns, today’s tools allow small businesses to move faster, test smarter, and compete with confidence. The advantage doesn’t come from having more time or money. It comes from using better systems.

Small business owners are constantly searching for new ways to put their products in front of the right audience. READ MORE

Selling a family-owned business often comes with added considerations beyond a typical sale. In this article, we’ll explore several proven options available to owners, including both internal and external strategies. Let’s break down the paths you can take and what to consider with each. READ MORE

Get Content Workflows Right - Best Practices from Media Execs

The explosion of visual content is almost unbelievable, and creative, marketing, and ad teams are struggling to keep up.

The question is: How can you find, use, and monetize your content to the fullest?

Find out on January 14th as industry pioneers from Forrester Research and media executives reveal how the industry can better manage and monetize their content in the era of AI.

Save your spot to learn:

  • What is reshaping content operations

  • Where current systems fall short

  • How leading orgs are using multimodal AI to extend their platforms

  • What deeper image and video understanding unlocks

Get your content right in 2026 with actionable insights from the researchers and practitioners on the cutting edge of content operations.

Join VP Principal Analyst Phyllis Davidson (Forrester Research) and media innovation leader Oke Okaro (ex-Reuters, Disney, ESPN) for a spirited discussion moderated by Coactive’s GM of Media and Entertainment, Kevin Hill.

That’s all for today. Don’t forget to grab a copy of AIValanche!

We hope you enjoyed the latest issue of Get The Digital Edge. Be sure to check back next week for even more edge. Have a great day!

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Get The Digital Edge Team (and Scott)