✅ Never Lose a Lead Again: Automate Appointment Follow-Ups with AI

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In Today’s Email:

• Automate Appointment Follow-Ups Using AI

• Email Personalization Tactics for Better Engagement

• How to Save a Deal

On The Edge This Week:

Resources and News:

• Recovery Planning for Mobile and Remote Workforces

• Kingston Ironkey Keypad

• Calming Mindfulness Meditation Before Sleep

Automate Appointment Follow‑Ups Using AI

Most businesses are losing revenue every single day without realizing it—not because they lack leads, but because they fail to follow up effectively. Automating appointment follow-ups isn’t just a convenience; it’s a direct path to recovering lost opportunities and driving consistent results. READ MORE

Smarter AI, Stronger Results: Tools That Power Digital Growth

Artificial intelligence is no longer a futuristic bonus—it’s now a practical advantage for businesses that want to grow faster without increasing headcount or burning through budgets. This week, we explore three AI platforms that help streamline ads, marketing automation, and customer communication, along with a real-world success story and a simple growth tactic you can put to work today.

Precision Advertising with RTB House

Paid ads can produce results—but only if they reach the right audience at the right moment. RTB House brings deep learning to the world of digital advertising. The platform uses neural networks to automatically optimize display and social campaigns, adapting to user behavior in real time. It also supports cookie-less targeting, making it relevant in today’s privacy-first environment.

For small teams, RTB House behaves like an automated media strategist—constantly testing and adjusting campaigns without manual input. Businesses looking to boost return on ad spend (ROAS) while reducing complexity will find this a strong addition to their AI toolkit.

Unified Marketing with Brevo

Managing email, SMS, ads, and automation across multiple tools is inefficient. Brevo solves this by combining everything into a single platform built for relationship marketing. Its AI-driven insights help segment audiences, personalize messages, and schedule campaigns for maximum engagement.

For lean businesses, Brevo replaces costly multi-app marketing stacks. It’s ideal for building consistent communication flows—from lead nurturing to product promotions—without the overwhelm of managing disconnected tools.

Always-On Conversations with Gupshup

Today’s customers expect instant answers—but most small businesses can’t afford 24/7 support teams. Gupshup changes that by enabling AI-powered conversations across WhatsApp, SMS, and web chat. Businesses can build intelligent chatbots that answer questions, book appointments, collect leads, and send order updates automatically.

With support for large language models, Gupshup offers natural, human-like interactions and helps companies improve customer experience while simultaneously gathering useful data for sales and retention.

AI Success Story: Repurpose Scales Without Hiring

Eco-friendly tableware brand Repurpose offers a real example of how AI drives operational growth—not just marketing gains. With a team of just 21 employees, the company integrated AI into finance, HR, and content production. Invoice processing, employee review workflows, and copywriting were all automated. The result? Their finance department saved two full days every week on administrative work.

Repurpose proves that AI isn’t just for big tech companies—small businesses can use it to build smarter systems and compete at scale.

AI Growth Hack: Build a Month of Email Campaigns in 10 Minutes

Email still delivers one of the best returns in digital marketing—but writing campaigns takes time. Here’s a shortcut:

Try this Prompt:

Use an AI tool like ChatGPT to generate the sequence, then polish and schedule the emails in your marketing platform. In minutes, you’ll have a complete campaign ready to convert leads.

Email Personalization Tactics For Better Engagement

Email marketing has evolved into one of the most powerful tools for modern businesses. Today, personalization is at the heart of effective email strategy, helping brands build stronger relationships and boost engagement. By tailoring messages to individual subscribers, businesses create a sense of relevance and connection—something every customer appreciates. In a crowded inbox, a message that feels personal stands out, builds loyalty, and drives results. READ MORE

How to Save a Deal

Many business owners underestimate just how intricate selling a company can be. Without prior experience in mergers or acquisitions, it’s easy to overlook the strategic, financial, and emotional challenges involved in closing a successful deal. Partnering with an experienced business broker or M&A advisor can make a significant difference. These professionals guide owners through the process, help avoid costly mistakes, and protect deals from collapsing due to hidden risks or missteps. READ MORE

That’s all for today. Don’t forget to grab a copy of AIValanche!

We hope you enjoyed the latest issue of Get The Digital Edge. Be sure to check back next week for even more edge. Have a great day!

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Get The Digital Edge Team (and Scott)