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On The Edge This Week:

Resources and News:

Using AI to accelerate product development in service businesses isn’t a future concept—it’s already here. While you’re stuck in drawn-out planning, your competitors are using it to launch stronger, more refined offers faster. READ MORE

AI Tools of the Week: Turning Data, Content, and Ideas Into Action

AI continues to shrink the gap between having an idea and bringing it to life. For entrepreneurs, that means faster execution, better insights, and more opportunities to grow without adding complexity. This week’s tools focus on helping you understand your data, create high-quality content, and streamline your marketing efforts—all with less friction.

Akkio: Smarter Insights Without the Complexity

Data is one of the most valuable assets in any business, but it’s often underused. Akkio changes that by transforming raw data into real-time dashboards, forecasts, and customer insights—without requiring technical expertise.

By connecting tools like CRMs or spreadsheets, you can quickly identify trends, predict outcomes, and understand what’s driving conversions. Instead of digging through reports, you get clear answers in minutes, making it easier to make confident decisions.

Runway ML: High-Quality Video, Simplified

Video content is more important than ever, but production can be time-consuming and expensive. Runway ML removes those barriers with AI-powered tools that let you create, edit, and enhance videos with ease.

From generating visuals to refining footage, it allows solo creators and small teams to produce professional-quality content quickly. Whether you’re building a brand, launching a course, or running campaigns, it brings studio-level capabilities within reach.

Supermetrics: All Your Marketing Data, One Place

Managing multiple platforms often means juggling data across different dashboards. Supermetrics solves this by pulling information from various marketing tools into one centralized location.

By automating data collection and reporting, it eliminates manual work and gives you a clearer view of performance across channels. This means less time switching between platforms and more time acting on insights that actually move the needle.

AI in Action: Building Trust Beyond the Screen

While AI is often associated with digital experiences, some brands are taking a different approach—bringing their technology into the real world.

Companies are hosting in-person events, pop-ups, and interactive experiences to connect with their audiences on a human level. These efforts help bridge the gap between advanced technology and real-world trust, showing that behind every AI tool is a brand people can relate to.

For entrepreneurs, the takeaway is simple: technology alone isn’t enough. The businesses that stand out will be the ones that combine automation with authentic connection.

Growth Strategy: Multiply Your Best Content

Creating great content takes time, so it makes sense to get as much value from it as possible.

Instead of producing something new from scratch, take a high-performing piece of content and repurpose it into multiple formats—social posts, emails, visuals, and short videos. With AI, this process becomes fast and scalable, allowing you to stay consistent without burning out.

The Bottom Line

AI gives you speed, efficiency, and leverage—but it’s only as powerful as the way you use it.

Tools like Akkio, Runway ML, and Supermetrics can simplify your workflow and sharpen your strategy, but they don’t replace vision or creativity. The real advantage comes from using these tools with intention—focusing on what matters, serving your audience, and consistently taking action.

In this new landscape, success doesn’t come from doing more. It comes from doing what matters, better and faster than ever before.

Picture being able to uncover local SEO insights by tapping into the power of social media analytics. READ MORE

If you love the lively sparkle of champagne or other bubbly wines, you’re in for a treat. Get ready to dive into the captivating world of rosé champagne and sparkling wines. READ MORE

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

The single largest challenge facing your employees today are Health Insurance Costs:

We hope you enjoyed the latest issue of Get The Digital Edge. Be sure to check back next week for even more edge. Have a great day!

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