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2025 Prediction: A Surge of Self-Serve CTV Buyers

Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.

Let’s kick today off with a little bit of trivia!

The modern tradition of the New Year’s Eve Ball Drop in New York City’s Times Square began in which year?

Be sure to stick around until the end to find out the answer.

In Today’s Email:

  • Tech & Inventory

  • Innovate & Grow

  • Brew Like a Pro

On The Edge This Week:

Resources and News:

Inventory management poses a unique challenge for local businesses, distinctly unlike those faced by larger corporations. With limited resources at hand, these enterprises must maintain just the right amount of stock to avoid both surplus and shortage. READ MORE

Innovation serves as the backbone of advancement, playing a pivotal role in an organization's ability to remain competitive and flourish. Yet, igniting a spark of innovation within a team poses its own set of challenges. 

It demands a conducive environment, visionary leadership, and effective strategies. We'll talk about ten actionable strategies to foster innovation among your team members, propelling your organization towards sustained growth.

Building a Safe Space for Creativity

Establishing a culture of psychological safety is fundamental. It's about crafting an environment where team members are encouraged to voice their ideas and take calculated risks without the dread of ridicule or reprisal. 

Promoting open dialogue, active listening, and rewarding constructive feedback are key. When employees feel secure, they're more inclined to bring forward innovative ideas and solutions.

Enhancing Collaboration Across Functions

Encouraging teamwork across various departments and disciplines can significantly spark innovation. Diverse backgrounds and skill sets coming together often result in a richer array of ideas and perspectives. 

Facilitating this through regular cross-functional meetings, brainstorming sessions, or project teams can greatly enhance collaborative innovation.

Allocating Time for Creative Exploration

Setting aside dedicated "innovation time" or "creative time" allows team members to pursue personal projects or explore new ideas beyond their routine tasks. 

This approach, adopted by giants like Google and 3M, has proven effective in fostering an environment where employees feel free to innovate.

Recognizing and Applauding Innovation

Acknowledging and celebrating innovative efforts and achievements within the team can significantly boost morale. Public recognition of creativity and innovation underscores their value to the organization, encouraging further innovative endeavors.

Promoting Continuous Skill Development

Providing access to workshops, conferences, and online courses can keep team members abreast of the latest industry trends and advancements. Continuous learning is crucial for nurturing an innovative mindset, enabling employees to generate fresh, groundbreaking ideas.

Empowering Team Members with Autonomy

Granting team members the autonomy to make decisions regarding their work and projects fosters a sense of ownership and responsibility. This empowerment encourages them to invest more deeply in their innovative projects, driving them to fruition.

Organizing Innovation Challenges and Hackathons

Hosting innovation challenges or hackathons within the organization can stimulate creativity in a competitive yet enjoyable manner. These events offer a platform for team members to collaborate intensively on solving specific issues or seizing new opportunities, often leading to innovative breakthroughs.

Reframing Failure as a Stepping Stone

Adopting a mindset that views failure as a pathway to success, rather than an obstacle, is vital. By embracing failures as valuable lessons, you encourage your team to take risks and experiment, which is essential for innovation.

Aligning with Clear Goals and Vision

Ensuring that the team's efforts are in harmony with the organization's overarching vision and objectives is crucial. Communicating the significance of innovation in achieving these goals fosters a shared purpose, motivating team members to contribute innovatively.

Leading Innovation Through Example

Leadership is key in cultivating an innovative culture. Demonstrating a genuine enthusiasm for innovation, taking calculated risks, and being open to new ideas sets a powerful example for the team. When leaders actively engage in and support innovation, it inspires their teams to do the same.

Fostering Team Innovation for Your Organization's Growth

To truly boost innovation within your team, it's essential to create an environment that champions creativity, collaboration, and the willingness to take risks. 

By implementing these ten strategies, you can establish a culture of innovation that not only empowers your team but also propels your organization towards a brighter, more successful future. 

Innovation is more than a mere goal; it's a continuous journey that demands ongoing commitment and support.

Local SEO is essential for businesses that operate in specific areas. By optimizing a website’s online presence to rank higher in local search results, companies can attract more relevant traffic, generate leads, and ultimately boost their revenue. READ MORE

There’s no question that a French press delivers an exceptional cup of coffee. If you’re after a rich, full-bodied brew, this method is definitely the way to go. READ MORE

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That’s all for today. As promised, here is the answer to our trivia question!

1908

We hope you enjoyed the latest issue of Get The Digital Edge. Be sure to check back next week for even more edge. Have a great day!

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Get The Digital Edge Team (and Scott)